Luxlock, the online retail platform, is set to revolutionize the shopping experience on Shopify through its strategic partnership with Smart Token Labs, a Web3 open-source software development company. Leveraging Smart Token Labs' Brand Connector via a custom application, Luxlock aims to introduce token-gated shopping experiences, tap into a new customer base based on digital asset holdings, and offer exclusive products as rewards for NFT holders.

“Women control 83% of spending in the real world, so the virtual world better watch out,” says Casey Golden, an expert on the virtual world of NFTs. The e-commerce expert and luxury fashion exec was an early adopter of NFTs and is among a small but powerful group of women determined to establish female dominance in the new butfast-growing industry (NFT trading volume in the third quarter rose 704%).These women are set on making sure we don’t repeat mistakes of the past, like in the white, male dominated venture world where less than three percent of venture funding goes to female founded companies.

In a bold move to redefine the dynamics of e-commerce, retailers are stepping into the realm of affiliate programs, breaking away from the traditional model that predominantly involves influencers. Simultaneously, new players like Luxlock are introducing avenues for independent stylists and beauty professionals to earn commissions through live chats on retailer websites.

Register for Luxlock to get your log-in credential so you can shop live with a stylist, and all the pros.

Make Studios invests in SaaS startup Luxlock to give luxury retail salespeople tools to sell online as well as they do IRL.

In collaboration with Luxlock stands as a bold step towards leading the way to the future of commerce. By leveraging the Luxlock clienteling platform, Jendaya not only meets the demands of its discerning clientele but also sets a new standard for the industry, where technology and human connection converge to create unforgettable shopping experiences.

Launched Luxlock with Burnett New York, featured in Glamour’s recently published “30 Years of Women Who Have Reshaped the World”.

Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online.