Online retail platform Luxlock will offer new shopping options on Shopify through a partnership with Web3 open source software development company Smart Token Labs, a press release says.
This was done via a custom application for Luxlock, which will leverage Smart Token Labs’ Brand Connector to offer token-gated shopping experiences, reach new customers based on digital asset holdings, and reward NFT holders with exclusive products. Luxlock reportedly has 37 partner stores on Shopify and believes NFTs can “be an integral part of connecting brands and consumers to more intimate and exclusive experiences, with token-gated experiences that can increase exposure and awareness to an emerging consumer group.” In addition, the Luxlock OneWorld Commerce experience can work with digital, physical and metaverse lives to make it easier for brands to add Web3 apps.
“It’s a natural alignment for Luxlock to partner with Smart Token Labs in our continued commitment to support brands’ personalization and initiatives by curating unlockable shopping experiences for high-impact engagement,” said Casey Golden, CEO of Luxlock. “Fashion provides the largest opportunities to scale transactional and experiential utilities through web3 applications.”
Shopify has made headlines recently as it tried to persuade merchants using Amazon’s Buy with Prime service to drop the Amazon addition, PYMNTS wrote.
Luxlock, the online retail platform, is set to revolutionize the shopping experience on Shopify through its strategic partnership with Smart Token Labs, a Web3 open-source software development company. Leveraging Smart Token Labs' Brand Connector via a custom application, Luxlock aims to introduce token-gated shopping experiences, tap into a new customer base based on digital asset holdings, and offer exclusive products as rewards for NFT holders. With 37 partner stores on Shopify, Luxlock envisions NFTs as a crucial element in establishing intimate and exclusive connections between brands and consumers. Casey Golden, Luxlock's CEO, emphasizes the natural alignment with Smart Token Labs to support personalized brand initiatives through curated shopping experiences, particularly in the fashion sector. The Luxlock OneWorld Commerce experience seamlessly integrates with digital, physical, and metaverse realms, facilitating brands in incorporating Web3 apps. Golden believes that the fashion industry holds immense potential for scaling transactional and experiential utilities through Web3 applications. The collaboration between Luxlock and Smart Token Labs signifies a significant step toward enhancing engagement and personalization in the online shopping landscape.
As Luxlock and Smart Token Labs embark on this transformative journey to reshape the landscape of online retail through token-gated shopping experiences, the future of gated commerce shines brightly. With an unwavering commitment to innovation and personalization, Luxlock is poised to elevate the VIP shopping experience by providing exclusive access to VIP loyalty perks, granting privileged customers the opportunity to explore and acquire coveted products. Through seamless integration with Web3 applications and a dedication to curating high-impact engagement, Luxlock sets a new standard for immersive and exclusive shopping experiences. As we look ahead, the collaboration between Luxlock and Smart Token Labs heralds a new era of engagement and connectivity, empowering brands to forge deeper connections with their audience and unlock unprecedented opportunities for growth. Together, they pave the way for a future where every shopper feels valued, appreciated, and empowered in their online retail journey.
Read More: https://www.pymnts.com/news/ecommerce/2022/shopify-ecommerce-platform-luxlock-team-on-token-gated-shopping/
