Unlock Revenue With The EU's New Digital Product Passport. What got us here, will not save us. The Imperative of Digital Transformation in Fashion – the EU’s (DDP) will unlock more transparency to drive circularity and sustainability initiatives but with unified commerce platforms there could be new revenues seen by extending the customer journey and capturing re-commerce in-house. In today's fashion industry, brands are facing unprecedented challenges. The traditional business model, which relies heavily on selling more products to increase revenue, is under pressure. Global concerns around climate change, resource depletion, and waste are forcing the fashion sector to rethink its approach to production, distribution, and consumption.

WARNING TO ALL Retail Technology & Fashion Technology companies and all luxury brands from startups to global giants. At Luxlock, a retail software platform for luxury retailers, we’ve seen this firsthand. While our official site is luxlock.com, a scam site was set up under luxlock.shop, selling luxury products like Prada shoes and other luxury goods that were and will never be shipped. This fake site wasn’t just about stealing money—it is damaging our brand reputation and general consumer trust. Consumers were contacting us daily, confused and upset after purchasing items they never received, tarnishing our credibility.

Italian fashion brand Prada’s latest release supports a crucial philanthropic cause. “This reinforces the acknowledgment of why you shop with the brands you do as they relate to your own values for sustainability,” said Casey Golden, CEO of Luxlock, New York. “I find great appreciation in the way Prada developed the Re-Nylon assortment of goods, from neckties to handbags to sneakers,” Ms. Golden said. “It shows the versatility of opportunities for innovative textiles and gives more breadth for consumers to adopt and shop up from the tried and true Nylon collections from Prada Linea Rossa.

Luxlock, the online retail platform, is set to revolutionize the shopping experience on Shopify through its strategic partnership with Smart Token Labs, a Web3 open-source software development company. Leveraging Smart Token Labs' Brand Connector via a custom application, Luxlock aims to introduce token-gated shopping experiences, tap into a new customer base based on digital asset holdings, and offer exclusive products as rewards for NFT holders.

Luxlock, according to reports, has 37 partner stores on Shopify and believes non-fungible tokens (NFTs) can “be an integral part of connecting brands and consumers to more intimate and exclusive experiences, with token-gated experiences that can increase exposure and awareness to an emerging consumer group.” Shopify has also sought to persuade merchants using Amazon’s Buy with Prime service to drop the Amazon addition.

Luxlock Moves Designers Beyond the Runway with Unlockable Phygital NFTs During Fashion Week. We turned up the crypto feels during NYFW with a Luxlock immersive multi-brand fashion experience at the intersection of crypto and commerce. Electric Feel lit up The DL in New York City during New York Fashion Week with VIP attendees enjoying the chandelier-lit rooftop lounge showcasing Spring 2023 collections with a live model presentation paired with their digital twins available for immediate purchase and virtual try-on using cutting-edge augmented reality experiences.

The accompanying online landing page delves deeper into the theme, associating values with each gemstone. Colombo's artistic interpretations breathe life into the campaign, connecting sentiments like ambition and emotional delicacy with specific gemstones. In a nod to the current trend of seeking deeper connections and meaning, Pomellato's campaign aligns with the zeitgeist, much like Bulgari's "Scentsorial" demonstration that turned olfactory experiences into unique NFTs.

Luxlock, a New York-based startup, is at the forefront of reshaping the luxury retail experience in the era dominated by e-commerce giants like Amazon. Positioned as a prime example of the "barbell effect," Luxlock combines luxury and hyper-local convenience to provide a distinctive and personalized shopping journey. Led by Founder and CEO Casey Golden, whose extensive experience includes roles at Mario’s, Bloomingdale’s, and Ralph Lauren, Luxlock operates as a fully-integrated Live-Merchandise Selling Platform and Omni-channel Management Solution.

“Women control 83% of spending in the real world, so the virtual world better watch out,” says Casey Golden, an expert on the virtual world of NFTs. The e-commerce expert and luxury fashion exec was an early adopter of NFTs and is among a small but powerful group of women determined to establish female dominance in the new butfast-growing industry (NFT trading volume in the third quarter rose 704%).These women are set on making sure we don’t repeat mistakes of the past, like in the white, male dominated venture world where less than three percent of venture funding goes to female founded companies.

We are thrilled to unveil the launch of the Retail Razor Show, a groundbreaking podcast series hosted by industry veterans Ricardo Belmar and Casey Golden. Join us as we embark on an exhilarating journey into the world of retail, where we'll explore the dynamic interplay between artificial intelligence, human interaction, and cutting-edge retail media. Together, Ricardo and I will delve into the latest trends, innovations, and strategies reshaping the retail landscape, offering invaluable insights and actionable advice to our listeners. The Retail Razor Show is your ultimate guide to navigating the ever-evolving retail industry.

This extraordinary partnership not only epitomizes innovation in automotive design but also underscores the transformative power of concierge-level shopping services for the next-gen of luxury retailing. Forget the Batmobile. Pininfarina Just Unveiled 4 Bruce Wayne-Inspired Electric Hypercars. The Italian coachbuilder has released "Gotham" and "Dark Knight" variants of the B95 and the Battista. Bruce Wayne may have driven Lamborghinis in Christopher Nolan’s Batman trilogy, but that hasn’t stopped Pininfarina from paying homage to the legendary DC character.

Make Studios invests in SaaS startup Luxlock to give luxury retail salespeople tools to sell online as well as they do IRL.

In collaboration with Luxlock stands as a bold step towards leading the way to the future of commerce. By leveraging the Luxlock clienteling platform, Jendaya not only meets the demands of its discerning clientele but also sets a new standard for the industry, where technology and human connection converge to create unforgettable shopping experiences.

Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online.

In a bold move to redefine the dynamics of e-commerce, retailers are stepping into the realm of affiliate programs, breaking away from the traditional model that predominantly involves influencers. Simultaneously, new players like Luxlock are introducing avenues for independent stylists and beauty professionals to earn commissions through live chats on retailer websites.

Coresight presents recent developments in the metaverse space as of July 6, 2022—covering virtual worlds and platforms; brands and retailers; and technology and access. They also explore the rise of augmented reality (AR) technology in fashion, with highlights from MetaBurnett's recent event in collaboration with Luxlock, which linked the real and virtual worlds.

The e-commerce expert and luxury fashion exec was an early adopter of NFTs and is among a small but powerful group of women determined to establish female dominance in the new but fast-growing industry (NFT trading volume in the third quarter rose 704%). These women are set on making sure we don’t repeat mistakes of the past, like in the white, male dominated venture world where less than three percent of venture funding goes to female founded companies. Because the NFT market is in its infancy, now is the time for women to establish their dominance.

Don’t Overlook Retail Sales Managers for Your Open Corporate Sales and Customer Service Roles: 3 Business Leaders Who Started in Retail Explain Why

Electric Feel will take place on September 12, 2022 at 8PM at The DL, a chandelier-lit rooftop lounge with skyline views. The private event will include a live model presentation showcasing Spring 2023 collections paired with their digital twins available for immediate purchase and virtual try-on using cutting-edge augmented reality experiences. 

Women Creating Commerce Utility in Web3, Uniting Sustainability, Real World Fashion and Art for the Metaverse. Artist Stephanie Dillion creates hand-painted artwork in collaboration with Burnett New York to release 1777 metaverse wearable NFTs in support of women in web3 rising.

Register for Luxlock to get your log-in credential so you can shop live with a stylist, and all the pros.

How do we find a balance between who we were and who we want to be…again? “Bloomingdale’s is the end of shopping because there isn’t anyone to wait on you”- Diana Vreeland 1984. If that was in 1984…. How are we doing today?

There are no words, except grateful to describe the feeling of having the opportunity to work with fashion students to challenge the foundation of retail so they can design the future of fashion.

Launched Luxlock with Burnett New York, featured in Glamour’s recently published “30 Years of Women Who Have Reshaped the World”.

Should our digital life be better than our real one? It’s common commentary behind closed doors at many companies and parents are policing at home. These discussions are becoming commonplace amongst product development teams at young tech startups.