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Luxlock, according to reports, has 37 partner stores on Shopify and believes non-fungible tokens (NFTs) can “be an integral part of connecting brands and consumers to more intimate and exclusive experiences, with token-gated experiences that can increase exposure and awareness to an emerging consumer group.” Shopify has also sought to persuade merchants using Amazon’s Buy with Prime service to drop the Amazon addition.

In a bold move to redefine the dynamics of e-commerce, retailers are stepping into the realm of affiliate programs, breaking away from the traditional model that predominantly involves influencers. Simultaneously, new players like Luxlock are introducing avenues for independent stylists and beauty professionals to earn commissions through live chats on retailer websites.

In collaboration with Luxlock stands as a bold step towards leading the way to the future of commerce. By leveraging the Luxlock clienteling platform, Jendaya not only meets the demands of its discerning clientele but also sets a new standard for the industry, where technology and human connection converge to create unforgettable shopping experiences.

Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online.

Electric Feel will take place on September 12, 2022 at 8PM at The DL, a chandelier-lit rooftop lounge with skyline views. The private event will include a live model presentation showcasing Spring 2023 collections paired with their digital twins available for immediate purchase and virtual try-on using cutting-edge augmented reality experiences.