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Unlock Revenue With The EU's New Digital Product Passport. What got us here, will not save us. The Imperative of Digital Transformation in Fashion – the EU’s (DDP) will unlock more transparency to drive circularity and sustainability initiatives but with unified commerce platforms there could be new revenues seen by extending the customer journey and capturing re-commerce in-house. In today's fashion industry, brands are facing unprecedented challenges. The traditional business model, which relies heavily on selling more products to increase revenue, is under pressure. Global concerns around climate change, resource depletion, and waste are forcing the fashion sector to rethink its approach to production, distribution, and consumption.