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WARNING TO ALL Retail Technology & Fashion Technology companies and all luxury brands from startups to global giants. At Luxlock, a retail software platform for luxury retailers, we’ve seen this firsthand. While our official site is luxlock.com, a scam site was set up under luxlock.shop, selling luxury products like Prada shoes and other luxury goods that were and will never be shipped. This fake site wasn’t just about stealing money—it is damaging our brand reputation and general consumer trust. Consumers were contacting us daily, confused and upset after purchasing items they never received, tarnishing our credibility.

How do we find a balance between who we were and who we want to be…again? “Bloomingdale’s is the end of shopping because there isn’t anyone to wait on you”- Diana Vreeland 1984. If that was in 1984…. How are we doing today?