Unlock Revenue With The EU's New Digital Product Passport. What got us here, will not save us. The Imperative of Digital Transformation in Fashion – the EU’s (DDP) will unlock more transparency to drive circularity and sustainability initiatives but with unified commerce platforms there could be new revenues seen by extending the customer journey and capturing re-commerce in-house. In today's fashion industry, brands are facing unprecedented challenges. The traditional business model, which relies heavily on selling more products to increase revenue, is under pressure. Global concerns around climate change, resource depletion, and waste are forcing the fashion sector to rethink its approach to production, distribution, and consumption.

Luxlock, according to reports, has 37 partner stores on Shopify and believes non-fungible tokens (NFTs) can “be an integral part of connecting brands and consumers to more intimate and exclusive experiences, with token-gated experiences that can increase exposure and awareness to an emerging consumer group.” Shopify has also sought to persuade merchants using Amazon’s Buy with Prime service to drop the Amazon addition.

Should our digital life be better than our real one? It’s common commentary behind closed doors at many companies and parents are policing at home. These discussions are becoming commonplace amongst product development teams at young tech startups.

There are no words, except grateful to describe the feeling of having the opportunity to work with fashion students to challenge the foundation of retail so they can design the future of fashion.